Skip to main content

Apple be like Yoda. Be green.


Dear Apple,

Why should you reconsider your green registry pull out.

I know that innovation and the “wants of the customers” are business pressures that are hard to ignore. They want it faster, lighter, cheaper. And you so want to satisfy all that. The designers want it sleeker, cooler, svelte. 

Now is not the time to pick short term over long term. While it may seem that having products that aren’t easy to repair, recycle and take apart is what people want, like Henry Ford said:

“If I’d asked people what they wanted. They would have asked for faster horses.”

It’s easy to forget the big picture. Apple had its start catering to that tinkering vision and recently providing a mesh of engineering and design unparalleled in the world. It’s not design alone. It’s not engineering alone. It’s that alchemical combination that when it’s right it’s magical. The computer, the tool, melts away and the crafters of words, images, music, presentations, code, see only their craft, their art, their imagination take shape. The tool becomes the instrument, not the thing, not the obstacle. 

Let’s remember the big picture. We play in a world that needs good environmental player. It wants faster, lighter, cheaper. It needs quality, vision and the guts to say no to the vagaries of fads and set your own flag. By pulling out of the green registry, you send a message. You establish a vision. A vision of corporate weakness. Be strong. Put the future ahead. Put the long vision, the long game ahead. Everybody loves the tales of that old mac that sticks around because of it’s fantastic use; the need to upgrade from a desire for better things, not from planned obsolescence. Preserve a vision of care for the environment. Design is most impressive when it meets the challenges of that vision. Designs is better when the slave to vision. When vision is the slave to design you just have fashion. 

-David Acevedo. 

Comments

Popular posts from this blog

How to configure Ubuntu's keyboard to work like a Mac's

Typing accents on a PC is a complicated Alt + three numbered code affair. One feels like a sorcerer casting a spell. "I summon thee accented é! I press the weird magical key Alt, and with 0191 get the flipped question mark!" For a bilingual person this meant that writing on the computer was a start-and-stop process. With Mac's it a whole lot easier, just Alt + e and the letter you wanted for accents and alt + ? for the question mark. No need to leave the keyboard for the number pad and no need to remember arcane number combinations or have a paper cheat sheet next to the keyboard, as I've seen in virtually every secretaries computer in Puerto Rico.

Linux has a interesting approach to foreign language characters: using a compose key. You hit this key which I typically map to Caps Lock and ' and the letter you want and voilá you get the accent. Kinda makes sense: single quotation mark is an accent, double gets you the ümalaut, works pretty well. Except for the ñ, wh…

Contrasting Styles of Writing: English vs. Spanish

There is interestingly enough a big difference between what's considered good writing in Spanish and English. V.S. Naipul winner of the 2001 Nobel prize for literature publish an article on writing. In it he emphasizes the use of short clear sentences and encourages the lack of adjectives and adverbs. Essentially he pushes the writer to abandon florid language and master spartan communication. This is a desired feature of English prose, where short clipped sentences are the norm and seamlessly flow into a paragraph. In English prose the paragraph is the unit the writer cares about the most.

This is not the case in Spanish where whole short stories (I'm thinking this was Gabriel Garcia Marquez but maybe it was Cortázar) are written in one sentence. Something so difficult to do in English that the expert translator could best manage to encapsulate the tale in two sentences. The florid language is what is considered good writing in Spanish but unfortunately this has lead to what …

Fixing Autocomplete in Github's Atom Text Editor for Ruby

I really like Github's Atom Text Editor. I really like that it's multi-platform allowing me to master one set of skills that is transferable to all platforms and all machines. 

On thing that just burns me of the default set-up in Atom is the Autocomplete feature that seems to change my words as a type them. Because Ruby uses the end of line as a terminus for a statement you usually finish a word with pressing the return button and you get really annoying changes to your finished typed word a la MS Word. I find myself yelling "No that's not what I wrote!" at the screen in busy coffee shops.

I disabled autocomplete for a while but it is a very useful function. Then I found out they changed the package that gave the autocomplete to a new one called "Autocomplete Plus" that gives you more options. All that I needed to change to make autocomplete sane again:

1. Open Atom's Preferences
2. Search the bundled packages for "Autocomplete Plus"

3. Go to t…